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POPEYE GREEN
In the beginning of 2022 Popeye Magazine reached out with the idea of collaborating on a product for their next pop-up webshop. Popeye Magazine is an iconic magazine based in Tokyo we’ve admired for ages, so we couldn’t have been more excited! After many talks and great ideas, we agreed to develop an exclusive colour together – we’ve called it Popeye Green! Spinach was one of the first things that came to mind when we thought of Popeye. So, selecting a green colour was an obvious and playful decision. We wanted to reference the spinach that Popeye (the cartoon character) would eat to gain strength, then went a bit further. Thinking about where we can gain strength in our everyday lives – we all agreed it was nature! From delicious vegetables to the foliage of a forest, green is a colour of growth, repair, and resilience. Popeye Magazine was first published in 1976, making it the first of its kind to publish stories specifically about menswear in Japan. It has since grown to distribute globally, inspiring a generation with editorials about Japanese fashion and lifestyle with the enduring tagline ‘Magazine for City Boys’. As we prepare for our 15th year anniversary, we look to Popeye’s longevity and evolution for inspiration. It has been a pleasure working with them to develop this colour that means so much to all of us. Popeye Green - made for city boys and girls, sailors, hunters, and for looking good.
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Lyserød with Tal R.
What is Lyserød? It's is the Danish word for pink, but pink is not quite the right word for the colour we've developed with Danish artist Tal R.'There’s no such thing as a Lyserød Sailor Sweater, but that didn’t stop us from making one. It began several years ago when Peter and I really wanted to make a Lyserød sweater but knew it was impossible to work into the concept of our company. Peter suggested we ask Tal R to help develop the colour, and here we are today.'- Cathrine Lundgren-Andersen
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Skoleskibet Danmark
Every year, 80 students leave the modern world behind to spend three months at sea on Skoleskibet Danmark (Training Ship Danmark), a fully rigged three-masted ship from 1932. We’ve provided sailor sweaters as part of the uniforms since 2017, and we’re proud to support the ambitions of this wonderful ship.Skoleskibet Danmark is exactly what it sounds like – a floating education. For the young Danish students who get to learn the basics of sailing, it’s often a life-changing experience. No phones, very limited internet access - just a chance to test themselves in an environment a long way from their comfort zone.
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