What is Lyserød?

Lyserød is the Danish word for pink, but pink is not quite the right word for the colour we've developed with Danish artist Tal R.

There’s no such thing as a Lyserød Sailor Sweater, but that didn’t stop us from making one. It began several years ago when Peter and I really wanted to make a Lyserød sweater but knew it was impossible to work into the concept of our company. Peter suggested we ask Tal R to help develop the colour, and here we are today.

- Cathrine Lundgren-Andersen

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