Lyserød is the Danish word for pink, but pink is not quite the right word for the colour we've developed with Danish artist Tal R.

There’s no such thing as a Lyserød Sailor Sweater, but that didn’t stop us from making one. It began several years ago when Peter and I really wanted to make a Lyserød sweater but knew it was impossible to work into the concept of our company. Peter suggested we ask Tal R to help develop the colour, and here we are today.

- Cathrine Lundgren-Andersen